{"id":7921,"date":"2026-08-15T06:20:32","date_gmt":"2026-08-15T06:20:32","guid":{"rendered":"https:\/\/zjdu.com\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/"},"modified":"2026-08-15T06:20:32","modified_gmt":"2026-08-15T06:20:32","slug":"the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines","status":"publish","type":"post","link":"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/","title":{"rendered":"The Complete Guide: How To Get Cited in AI Overviews and Answer Engines"},"content":{"rendered":"<p><\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>Getting cited in AI Overviews and conversational AI platforms like ChatGPT is now one of the most direct ways to be considered by buyers who are researching solutions. According to the <a href=\"https:\/\/sparktoro.com\/blog\/in-2026-less-than-one-third-of-google-searches-still-send-a-click\/\" rel=\"noopener\" target=\"_blank\">latest report from SparkToro<\/a>, citing Similarweb, 68% of Google searches now end without a single click, up from 60% two years ago.<\/p>\n<p>Much of this shift is driven by AI Overviews.<\/p>\n<p>Buyers, especially in B2B, decide which vendors to put on their shortlist before they click anywhere, and if you\u2019re not appearing in these AI-generated summaries, you\u2019re not even in the running.<\/p>\n<p>That&#8217;s why being cited in AI Overviews and earning mentions or direct citations within large chat platforms deserves the same strategic attention you&#8217;re giving to paid media and lead generation. Being cited requires going beyond creating authoritative content that educates your buyers. Now you have to think of the many questions they could ask about any given topic and cover them comprehensively, but concisely.<\/p>\n<p>It\u2019s a tricky balance and there are no guarantees, but as we\u2019ve seen with many of our clients, it\u2019s possible if you put in the work. We\u2019ll share our best research-based recommendations on how to get there.<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#How_Have_AI_Overviews_Changed_Organic_Search\" >How Have AI Overviews Changed Organic Search?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#How_Do_B2B_Pages_Get_Cited_in_AI_Overviews\" >How Do B2B Pages Get Cited in AI Overviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#What_Makes_Content_Worth_Mentioning_and_Citing\" >What Makes Content Worth Mentioning and Citing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Structuring_Content_That_AI_Systems_Will_Cite\" >Structuring Content That AI Systems Will Cite<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Lead_With_the_Answer_Then_Earn_the_Read\" >Lead With the Answer, Then Earn the Read<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Use_Headers_Lists_and_Tables\" >Use Headers, Lists and Tables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Write_Self-Contained_Sentences_With_Clear_Facts\" >Write Self-Contained Sentences With Clear Facts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Build_Topical_Authority\" >Build Topical Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Build_FAQ_Sections_That_Mirror_How_AI_Prompts_Work\" >Build FAQ Sections That Mirror How AI Prompts Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Add_FAQ_SchemaStructured_Data\" >Add FAQ Schema\/Structured Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Include_a_Key_Takeaways_Block\" >Include a Key Takeaways Block<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Earn_Citations_Off_Your_Own_Website\" >Earn Citations Off Your Own Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#The_AI_Citation_Checklist\" >The AI Citation Checklist<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Answer_structure\" >Answer structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#FAQ_and_schema\" >FAQ and schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Content_structure\" >Content structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#Off-site_signals\" >Off-site signals<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#What_B2B_Decision_Makers_Should_Look_For_in_an_AI_SEO_Agency\" >What B2B Decision Makers Should Look For in an AI SEO Agency<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#They_measure_citation_frequency_not_just_rankings\" >They measure citation frequency, not just rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#They_run_experiments_and_show_you_the_results\" >They run experiments and show you the results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#They_connect_visibility_to_your_sales_pipeline\" >They connect visibility to your sales pipeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#They_dont_treat_AI_SEO_as_a_replacement_for_traditional_SEO\" >They don&#8217;t treat AI SEO as a replacement for traditional SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/zjdu.com\/zh\/the-complete-guide-how-to-get-cited-in-ai-overviews-and-answer-engines\/#They_think_beyond_your_website\" >They think beyond your website<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Have_AI_Overviews_Changed_Organic_Search\"><\/span>How Have AI Overviews Changed Organic Search?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve watched your organic traffic slide over the past year while your keyword rankings stayed roughly the same, you\u2019re not alone.<\/p>\n<p>While AI search is still a small percentage of the search landscape compared to Google, driving less than 1% of traffic even to software companies\u2019 websites, it\u2019s up 527% year over year, according to <a href=\"https:\/\/searchengineland.com\/ai-traffic-up-seo-rewritten-459954?_gl=1*1tp4kks*_gcl_aw*R0NMLjE3ODY0OTYyMzAuQ2owS0NRandrT3ZUQmhEZ0FSSXNBS1VOeVJ0czNsVEs1WjBKZjJTQXFZR1o3RzFqdEdqR0tEZWp5X2pzWkxEcm5JbkRGREdRNTF2MGdDZ2FBaGRJRUFMd193Y0I.*_gcl_au*NTk1OTMzODI1LjE3Nzg4NTcyMzkuMTE1NDI5OTIzOC4xNzg1NDIzMzkzLjE3ODU0MjM0MzguMTk4NzI5NjYzMC4xNzg1NDIzMzkzLjE3ODU0MjM0Mzg.\" rel=\"noopener\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n<p>Search engine optimization has evolved into answer engine optimization (AEO) and generative engine optimization (GEO), which means you\u2019re no longer writing just for people and Google. Now, instead of writing to rank in search engines, you\u2019re writing to be retrieved by large language models.<\/p>\n<p>While many of the on-page best practices overlap, they\u2019re not the same. Just covering SEO foundations isn\u2019t enough anymore.<\/p>\n<p>Here&#8217;s what that tends to look like in Google Search Console for brands we work with: impressions holding steady or rising, because content is still being surfaced in AI summaries, while clickthrough rates fall. The content is present, it&#8217;s just not getting credit in the form of a visit.<\/p>\n<p>Publishing more content that targets more keywords won\u2019t necessarily solve the problem if the content isn\u2019t valuable or if it isn\u2019t structured well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_B2B_Pages_Get_Cited_in_AI_Overviews\"><\/span>How Do B2B Pages Get Cited in AI Overviews?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traditional SEO asked, \u2018Can search engines find and rank this page?\u2019<\/p>\n<p>AI SEO asks, \u2018Can large language models extract a trustworthy, coherent answer from this content?\u2019<\/p>\n<p>LLMs like the ones powering Google&#8217;s AI Overviews, ChatGPT and Perplexity don&#8217;t rank pages the way Google&#8217;s traditional algorithm does. They retrieve content based on how clearly it answers a question, how factually dense it is, whether it&#8217;s structured in a way machines can parse and whether the brand behind it appears consistently across platforms AI systems treat as credible sources.<\/p>\n<p>Getting found is no longer about ranking for specific keywords. It&#8217;s about being retrieved, mentioned, cited and trusted by AI systems.<\/p>\n<p>An <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\" rel=\"noopener\" target=\"_blank\">Ahrefs study<\/a> of 75,000 brands found the top three factors most often correlated with appearing in AI overviews were:<\/p>\n<ul>\n<li>Branded web mentions<\/li>\n<li>Branded anchors<\/li>\n<li>Branded search volume<\/li>\n<\/ul>\n<p>These are all factors you don\u2019t necessarily control, but they can be influenced. Getting mentions comes down to looking for opportunities to be interviewed or featured in publications, getting as many reviews as possible, and being active on social platforms.<\/p>\n<p>As you look for these opportunities, make sure you\u2019re using links that feature your brand\u2019s name instead of defaulting to \u201cContact us\u201d or \u201cLearn more.\u201d<\/p>\n<p>The research showed these branded mentions are more important than your domain authority or the number of domains linking to you, although that\u2019s still a factor.<\/p>\n<p>On the surface, these factors influencing AI visibility might seem discouraging because they\u2019re not just about following a formula. The emphasis on mentions can make it harder for smaller or newer companies to stand out.<\/p>\n<p>But if you\u2019re providing a great product or service and pushing for reviews and testimonials, you can make an impact.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_Content_Worth_Mentioning_and_Citing\"><\/span>What Makes Content Worth Mentioning and Citing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although there\u2019s a lot to consider when it comes to structuring posts for large language models, the first point is to create something worth citing.<\/p>\n<p>A page can be perfectly structured, but if it\u2019s generic and doesn\u2019t add to the conversation, it won\u2019t send the signals that tell AI engines it\u2019s valuable.<\/p>\n<p>So write for people first.<\/p>\n<p>A <a href=\"https:\/\/www.semrush.com\/blog\/does-ai-content-rank-in-search-data-study\/\" rel=\"noopener\" target=\"_blank\">Semrush study<\/a> of 42,000 blog posts found that content classified as human-written was <span style=\"font-weight: normal;\">eight times more likely to hold the top position in Google<\/span> than content classified as AI-generated. Pages at the top of search engine results pages had an 80.5% probability of being human-written, compared to just 10% for AI-generated content. Rankings aren\u2019t the only factor when it comes to being found in AI overviews or AI citations, but they\u2019re still important.<\/p>\n<p>LLMs are looking for content that answers specific questions with authority. A primarily AI-generated article lacks opinions and original sources.<\/p>\n<p>Here are a few tips to create content that appeals to both people and answer engines:<\/p>\n<ul>\n<li><strong>Aim to write something that can only come from you.<\/strong> Be aware of what your ideal customers are looking for and how they search, but go a step further and think about what makes your offering unique. Bring in a subject matter expert to go deeper on the topic than your competitors have or find a less obvious angle.<\/li>\n<li><strong>Include quotes and real stories wherever possible. <\/strong>These supporting pieces add credibility and make your content more trustworthy.<\/li>\n<li><strong>Break up the page. <\/strong>Embed videos, images, graphs or charts when you can. LLMs can scan the meta details of these shorter elements, like your video descriptions, and may pull them out for citations.<\/li>\n<li><strong>Diversify your content ecosystem.<\/strong> AI systems pull from a wide range of platforms besides your website. According to <a href=\"https:\/\/otterly.ai\/blog\/youtube-ai-citation-study-2026\/\" rel=\"noopener\" target=\"_blank\">OtterlyAI&#8217;s analysis<\/a> of more than 100 million AI citation instances, Reddit and YouTube account for 78.2% of all social media citations in AI search.<\/li>\n<\/ul>\n<p>Reddit is now the No. 1 most-cited website in Google AI Overviews, with Quora following behind it, according to Semrush data.<\/p>\n<p>These sites perform so well because they\u2019re built on answering highly specific questions, and with answers ranked by their community. They\u2019re not always accurate, but users\u2019 up- and down-votes send clear signals to LLMs.<\/p>\n<p>If you want to make these platforms part of your AI SEO plan, commit to participating like a member of the community. That means identifying the subreddits or questions where your prospective buyers are having conversations, contributing answers like a real person (not a marketer) and building up your account&#8217;s karma over time by staying consistent.<\/p>\n<p><strong>YouTube<\/strong> is the second most-cited social media source in AI search, followed by <strong>LinkedIn<\/strong>, according to the OtterlyAI study mentioned above.<\/p>\n<p>What matters is how well you cover the topics people search for, not necessarily your channel\u2019s popularity. The study found 40% of cited videos had fewer than 1,000 views.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-1.jpg?width=2400&amp;height=1005&amp;name=Kuno-How-To-Get-Cited-1.jpg\" width=\"2400\" height=\"1005\" loading=\"lazy\" alt=\"Callout graphic: What matters is how well you cover the topics people search for, not necessarily your channel\u2019s popularity. The study found 40% of cited videos had fewer than 1,000 views.\" style=\"height: auto; max-width: 100%; width: 2400px;\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-1.jpg?width=1200&amp;height=503&amp;name=Kuno-How-To-Get-Cited-1.jpg 1200w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-1.jpg?width=2400&amp;height=1005&amp;name=Kuno-How-To-Get-Cited-1.jpg 2400w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-1.jpg?width=3600&amp;height=1508&amp;name=Kuno-How-To-Get-Cited-1.jpg 3600w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-1.jpg?width=4800&amp;height=2010&amp;name=Kuno-How-To-Get-Cited-1.jpg 4800w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-1.jpg?width=6000&amp;height=2513&amp;name=Kuno-How-To-Get-Cited-1.jpg 6000w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-1.jpg?width=7200&amp;height=3015&amp;name=Kuno-How-To-Get-Cited-1.jpg 7200w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"\/><\/p>\n<p>While short videos are great for social channels, it\u2019s worth considering that 94% of AI citations go to long-form YouTube videos.<\/p>\n<p>Write detailed descriptions too that are optimized for search and extraction. That means writing a short summary at the top and having clear, self-contained statements that answer common questions.<\/p>\n<p>For instance, take a look at\u00a0how we structured the description for a <a href=\"https:\/\/www.youtube.com\/watch?v=WSeDz2BJt9U\" target=\"_blank\" rel=\"noopener\">YouTube video about bulletproof glass<\/a> for one of our clients, Total Security Solutions.<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 560px; max-height: 315px; min-width: 256px; margin: 0px auto; display: block;\">\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=WSeDz2BJt9U\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=WSeDz2BJt9U<\/a><\/p>\n<\/div>\n<p>The description is 450 words long and almost reads like a short article. This is one of many updates we\u2019ve made to increase the brand\u2019s visibility in AI overviews and get them more AI citations, and it\u2019s working. You can see they\u2019re now listed at the top of the overview, with the video featured to the right.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/undefined-Aug-12-2026-08-18-54-7367-PM.png?width=1117&amp;height=436&amp;name=undefined-Aug-12-2026-08-18-54-7367-PM.png\" width=\"1117\" height=\"436\" alt=\"Screenshot of a Google AI Overview summarizing bullet-resistant glass, a product offered by Total Security Systems, a Kuno client\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/undefined-Aug-12-2026-08-18-54-7367-PM.png?width=559&amp;height=218&amp;name=undefined-Aug-12-2026-08-18-54-7367-PM.png 559w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/undefined-Aug-12-2026-08-18-54-7367-PM.png?width=1117&amp;height=436&amp;name=undefined-Aug-12-2026-08-18-54-7367-PM.png 1117w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/undefined-Aug-12-2026-08-18-54-7367-PM.png?width=1676&amp;height=654&amp;name=undefined-Aug-12-2026-08-18-54-7367-PM.png 1676w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/undefined-Aug-12-2026-08-18-54-7367-PM.png?width=2234&amp;height=872&amp;name=undefined-Aug-12-2026-08-18-54-7367-PM.png 2234w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/undefined-Aug-12-2026-08-18-54-7367-PM.png?width=2793&amp;height=1090&amp;name=undefined-Aug-12-2026-08-18-54-7367-PM.png 2793w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/undefined-Aug-12-2026-08-18-54-7367-PM.png?width=3351&amp;height=1308&amp;name=undefined-Aug-12-2026-08-18-54-7367-PM.png 3351w\" sizes=\"(max-width: 1117px) 100vw, 1117px\"\/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Structuring_Content_That_AI_Systems_Will_Cite\"><\/span>Structuring Content That AI Systems Will Cite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now let\u2019s talk about the \u2018structuring for AI\u2019\u201d part. This might feel less natural and even repetitive, but it\u2019s important because large language models don\u2019t work like traditional search engines.<\/p>\n<p>As our SEO team likes to say, LLMs are \u2018chaos engines.\u2019<\/p>\n<p>The same person could type in the same prompt five times and get five different answers, so you have to dig deeper to cover the many related prompts or questions someone might have.<\/p>\n<p>These are known as \u201cfan-out queries\u201d. While there are some free and paid tools that can help you identify fan-out queries, most only focus on one LLM. Our team recommends looking at them across multiple models to get a comprehensive picture.<\/p>\n<p>Here\u2019s an example of how these look<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-3.jpg?width=750&amp;height=663&amp;name=Kuno-How-To-Get-Cited-3.jpg\" width=\"750\" height=\"663\" loading=\"lazy\" alt=\"A generalized graphic of a content cluster ecosystem, featuring a main keyword with related subtopics fanned-out, creating a robust content library that signals expertise and credibility.\" style=\"height: auto; max-width: 100%; width: 750px;\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-3.jpg?width=375&amp;height=332&amp;name=Kuno-How-To-Get-Cited-3.jpg 375w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-3.jpg?width=750&amp;height=663&amp;name=Kuno-How-To-Get-Cited-3.jpg 750w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-3.jpg?width=1125&amp;height=995&amp;name=Kuno-How-To-Get-Cited-3.jpg 1125w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-3.jpg?width=1500&amp;height=1326&amp;name=Kuno-How-To-Get-Cited-3.jpg 1500w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-3.jpg?width=1875&amp;height=1658&amp;name=Kuno-How-To-Get-Cited-3.jpg 1875w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-3.jpg?width=2250&amp;height=1989&amp;name=Kuno-How-To-Get-Cited-3.jpg 2250w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"\/><\/p>\n<p>From there, focus on what you <em>can<\/em> control: the way you structure your pages. Here are our top tips:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lead_With_the_Answer_Then_Earn_the_Read\"><\/span>Lead With the Answer, Then Earn the Read<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LLMs look for quick answers. If your content buries the answer to a question after two paragraphs of a backstory, they\u2019ll have to work harder and might move on.<\/p>\n<p>Write like you&#8217;re answering first and explaining second. For any page or post targeting a specific query, put the most direct, complete answer in the first 40\u201360 words after the question is posed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Headers_Lists_and_Tables\"><\/span>Use Headers, Lists and Tables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structure your page in a way that\u2019s easy to understand, with a clear header tagged as a H1 at the top, followed by H2s and H3s.<\/p>\n<p>Aim for short paragraphs and bulleted lists, charts or tables whenever possible to help models readily understand what you\u2019re covering.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Write_Self-Contained_Sentences_With_Clear_Facts\"><\/span>Write Self-Contained Sentences With Clear Facts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of writing vague sentences about how you improve efficiency, use clear, verifiable claims or statistics.<\/p>\n<p>Every claim should stand on its own, with a named source or a specific result attached to it. Building these data point associations trains AI systems to connect your brand with specific facts over time.<\/p>\n<p>Original research reports like the Semrush study and OtterlyAI citation study referenced above are goldmines for large language models because each contains dozens, sometimes hundreds of stats and figures, and they can be updated year after year.<\/p>\n<p>They\u2019re also great for earning backlinks, as a result of people citing them over and over.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_Topical_Authority\"><\/span>Build Topical Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every post should link to a pillar page, which is usually a core product or service page on your website. This establishes topical authority and helps large language models connect the dots between what you talk about and what you do.<\/p>\n<p>For one of our manufacturing clients, we found the highest-converting pages and expanded each one to rank for 100 or more keywords through deeper content, FAQ sections built from what AI models were surfacing, optimized alt text, and video.<\/p>\n<p>Within weeks of relaunching one page, the number of ranking keywords for a single one of these pages more than doubled. The page went on to rank in AI Overviews and hit No. 2 in Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_FAQ_Sections_That_Mirror_How_AI_Prompts_Work\"><\/span>Build FAQ Sections That Mirror How AI Prompts Work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People Also Ask boxes and AI Mode&#8217;s follow-up questions draw from the same idea. They&#8217;re both trying to anticipate what the user asks next, and they both favor content that structures questions and answers explicitly.<\/p>\n<p>Adding an FAQ section to your highest-priority pages is one of the most direct signals you can send to AI systems about the questions your content answers.<\/p>\n<p>When we\u2019ve done this for clients, we\u2019ve seen questions and answers appearing in ChatGPT and Perplexity results. We\u2019ve even seen ChatGPT referrals that led to new sales-qualified leads and closed deals.<\/p>\n<p>Write FAQs in natural language, structured as actual questions and answers. Mirror the phrasing buyers use and keep your answers concise, just a few sentences, before linking to more in-depth content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_FAQ_SchemaStructured_Data\"><\/span>Add FAQ Schema\/Structured Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schema markup is the translation layer between your website and AI systems. It makes your content machine-readable in a way that plain text doesn&#8217;t: labeling FAQ sections, author credentials, article type and page topic so AI models don&#8217;t have to guess at context.<\/p>\n<p>Adding FAQPage schema to a Q&amp;A section tells Google and every LLM pulling from the web: this is a question, this is the answer, this is who wrote it. Article schema with author attribution strengthens E-E-A-T signals: Experience, Expertise, Authoritativeness and Trustworthiness, all of which are weighted in both traditional ranking and AI retrieval.<\/p>\n<p>Here&#8217;s a basic example of what Article schema looks like:<\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code>```json<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code>{<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"@context\": \"https:\/\/schema.org\",<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"@type\": \"Article\",<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"headline\": \"How To Get Your Brand Cited in AI Overviews\",<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"author\": {<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"@type\": \"Person\",<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"name\": \"Annie Zelm\",<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"jobTitle\": \"Director of Content\",<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"worksFor\": {\"@type\": \"Organization\", \"name\": \"Kuno Creative\"}<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> },<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"dateModified\": \"2026-08-11\",<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code> \"about\": [\"AI Overviews\", \"AEO\", \"GEO\", \"AI SEO\", \"citation optimization\"]<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code>}<\/code><\/span><\/p>\n<p style=\"font-size: 14px;\"><span style=\"background-color: #000000; color: #ffffff;\"><code>```<\/code><\/span><\/p>\n<p>Add schema markup to every pillar page and cluster article, not just your most-trafficked content. The goal is a consistent, machine-readable signal across your entire content ecosystem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include_a_Key_Takeaways_Block\"><\/span>Include a Key Takeaways Block<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Key Takeaways serve double duty. First, they help busy people scan the page and decide whether to keep reading. For AI systems, they&#8217;re a pre-built, extractable summary that can be retrieved and cited.<\/p>\n<p>Structure these blocks as a bulleted list with bold lead-ins and complete sentences. Put it near the top of long-form content. Make every bullet self-contained.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Earn_Citations_Off_Your_Own_Website\"><\/span>Earn Citations Off Your Own Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google&#8217;s AI Overviews pull from YouTube, Reddit and LinkedIn, not just your domain. BrightEdge research, also published in <a href=\"https:\/\/searchengineland.com\/youtube-ai-search-citations-data-462830\" rel=\"noopener\" target=\"_blank\">Search Engine Land,<\/a> found that 29.5% of all AI Overviews cite YouTube, and AI search results reference YouTube videos 200 times more often than any other video platform. That advantage holds even on ChatGPT and Perplexity, which lack an obligation to favor Google properties.<\/p>\n<p>A company that publishes only written blog content is competing for AI citations against companies that also have YouTube explainers, LinkedIn thought leadership and genuine participation in the industry conversations happening on platforms AI systems treat as credible sources.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-2.jpg?width=2400&amp;height=1031&amp;name=Kuno-How-To-Get-Cited-2.jpg\" width=\"2400\" height=\"1031\" loading=\"lazy\" alt=\"Callout graphic: A company that publishes only written blog content is competing for AI citations against companies that also have YouTube explainers, LinkedIn thought leadership and genuine participation in the industry conversations happening on platforms AI systems treat as credible sources.\" style=\"height: auto; max-width: 100%; width: 2400px;\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-2.jpg?width=1200&amp;height=516&amp;name=Kuno-How-To-Get-Cited-2.jpg 1200w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-2.jpg?width=2400&amp;height=1031&amp;name=Kuno-How-To-Get-Cited-2.jpg 2400w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-2.jpg?width=3600&amp;height=1547&amp;name=Kuno-How-To-Get-Cited-2.jpg 3600w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-2.jpg?width=4800&amp;height=2062&amp;name=Kuno-How-To-Get-Cited-2.jpg 4800w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-2.jpg?width=6000&amp;height=2578&amp;name=Kuno-How-To-Get-Cited-2.jpg 6000w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-How-To-Get-Cited-2.jpg?width=7200&amp;height=3093&amp;name=Kuno-How-To-Get-Cited-2.jpg 7200w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"\/><\/p>\n<p>This doesn&#8217;t mean you need to be everywhere at once. It means picking two or three off-site channels where your buyers are, and maintaining a consistent presence.<\/p>\n<p>Does your brand have a presence on the platforms AI systems treat as credible sources for your industry? Is that content updated regularly and structured for extractability?*<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_AI_Citation_Checklist\"><\/span>The AI Citation Checklist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For any page targeting high-priority queries and seeking to optimize content for AI citations, run it against this before publishing:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Answer_structure\"><\/span>Answer structure<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>The H2\/H3 mirrors how a buyer would phrase the search query or prompt<\/li>\n<li>The answer appears in the first 2\u20133 sentences beneath the heading, in plain language<\/li>\n<li>Each paragraph contains at least one specific, verifiable claim with a named source or data point attached<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"FAQ_and_schema\"><\/span>FAQ and schema<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>The page includes an FAQ section with questions in natural buyer language<\/li>\n<li>FAQ answers are 2\u20134 sentences, short enough to be extracted, complete enough to be useful<\/li>\n<li>FAQPage schema is implemented and validated<\/li>\n<li>Article schema includes author name, job title and organization<\/li>\n<li>Markup has been tested in Google&#8217;s Rich Results Test<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Content_structure\"><\/span>Content structure<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Long-form content includes a Key Takeaways block in the first third of the post<\/li>\n<li>Key Takeaways bullets are written as standalone, self-contained claims<\/li>\n<li>Headers are specific and promise something (not &#8220;Overview&#8221; or &#8220;Introduction&#8221;)<\/li>\n<li>The page is part of a topic cluster, internally linked to pillar and cluster content<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Off-site_signals\"><\/span>Off-site signals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Core topics have corresponding YouTube content, even short explainer<\/li>\n<li>Thought leaders at the company have LinkedIn presence covering the same subject matter<\/li>\n<li>You participate in relevant industry conversations on platforms AI systems source from, including Reddit and LinkedIn<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_B2B_Decision_Makers_Should_Look_For_in_an_AI_SEO_Agency\"><\/span>What B2B Decision Makers Should Look For in an AI SEO Agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most agencies offering \u2018AI SEO\u2019 are doing one of two things: adding FAQ sections to existing pages and calling it done, or publishing AI-generated content at volume and hoping something sticks. Here\u2019s what the most successful agencies do instead:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_measure_citation_frequency_not_just_rankings\"><\/span>They measure citation frequency, not just rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Standard rank tracking doesn&#8217;t tell you whether your brand is showing up in AI-generated summaries. An agency doing this right is running prompt-based tests across ChatGPT, Perplexity and Google AI Mode to see which queries surface your brand and which ones surface your competitors instead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_run_experiments_and_show_you_the_results\"><\/span>They run experiments and show you the results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI visibility is variable. The same prompt can return different brands on different days, across different models. An agency claiming guaranteed results doesn&#8217;t understand how LLM retrieval works. An agency worth hiring will show you what they tested, what changed and what they learned.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_connect_visibility_to_your_sales_pipeline\"><\/span>They connect visibility to your sales pipeline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Being cited in an AI Overview means nothing if you can&#8217;t trace it to a conversation, a qualified lead or a closed deal. The clients we work with who&#8217;ve closed significant revenue from ChatGPT referrals weren&#8217;t just tracking impressions, but what happened when those buyers arrived on the site and building conversion paths for people at different stages of research.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_dont_treat_AI_SEO_as_a_replacement_for_traditional_SEO\"><\/span>They don&#8217;t treat AI SEO as a replacement for traditional SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many structural signals that earn AI citations are the same signals that support organic rankings. An agency that has you abandoning one to pursue the other doesn&#8217;t understand how these systems and strategies complement each other.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_think_beyond_your_website\"><\/span>They think beyond your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the conversation is only about on-page optimization, that&#8217;s a problem. YouTube, LinkedIn, Reddit and other platforms where AI systems pull citations require different content strategies and different success metrics. An agency with a real AI SEO practice has a point of view on all of them.<\/p>\n<p>Kuno&#8217;s AI SEO work connects content structure to technical SEO, your brand experience, and your sales.<\/p>\n<p>We&#8217;ve seen this play out in the deals our clients close. A welding client traced a deal worth more than $119,000 directly to a ChatGPT referral. A safety device company closed $260,000 in deals from the same source. A software company serving clinical professionals landed a $250,000 deal off an AI referral.<\/p>\n<p>All these buyers started by asking an AI a question, and a client of ours had the answer.<\/p>\n<p>Our clients are beginning to see leads coming directly from ChatGPT, in some cases, before new content campaigns even launch. What&#8217;s driving those results is the structural work: building content that AI systems can extract, trust and cite.<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-217838012851\" style=\"max-width:100%; max-height:100%; width:1551px;height:522px\" data-hubspot-wrapper-cta-id=\"217838012851\">\n  <a href=\"https:\/\/www.kunocreative.com\/hs\/cta\/wi\/redirect?encryptedPayload=AVxigLLANJ44rfBy9E00yP8roSwFTRtbtkEf5RwtiqMRZlABMV34FiqF3olfr3eFUXTlTnk9VvxFic4xTJW1LR6wTI%2Bp7omE4P0BZcOgMYQ6bQPDxq7NXhXfkqe39%2B0s6zBw%2FEoxm7WPA2ptrpagNhKiUIHdJhgnBMd0IdUnTh35viLBH5NVQWzNQWxsTFtpheaRpZk75HxmFTwtGrajdFFzkPswzA%3D%3D&amp;webInteractiveContentId=217838012851&amp;portalId=32387\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"><br \/>\n    <img decoding=\"async\" alt=\"Blog-CTA-MktAudit\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/32387\/interactive-217838012851.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\"\/><br \/>\n  <\/a>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.kunocreative.com\/blog\/get-cited-in-ai-overviews-answer-engines\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting cited in AI Overviews and conversational AI platforms like ChatGPT is now one of the most direct ways to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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