{"id":7871,"date":"2026-03-20T23:13:37","date_gmt":"2026-03-20T23:13:37","guid":{"rendered":"https:\/\/zjdu.com\/how-integrated-marketing-builds-the-pipeline\/"},"modified":"2026-03-20T23:13:37","modified_gmt":"2026-03-20T23:13:37","slug":"how-integrated-marketing-builds-the-pipeline","status":"publish","type":"post","link":"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/","title":{"rendered":"How Integrated Marketing Builds the Pipeline"},"content":{"rendered":"<p><\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p><span>It\u2019s common to see gaps between marketing activity and sales results. Marketing can sometimes hover around awareness and engagement of the lead lifecycle stages without considering how to fully move those potential leads through the pipeline. Consistent messaging across all channels is vital. Inconsistent brand messaging over multiple channels will not only confuse your target audience, it has the potential to turn them to your competitors.<\/span><\/p>\n<p><span><a href=\"https:\/\/www.kunocreative.com\/solutions\/marketing-enablement-services\/inbound-marketing-services\" rel=\"noopener\" target=\"_blank\">Integrated marketing<\/a> &#8211; or omni-channel marketing &#8211; can effectively bridge that gap. Through effective, thoughtful use of your marketing channels, you can take engaged leads on a journey through your pipeline, creating a higher likelihood they\u2019ll come out the other side as closed-won leads.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#What_Is_Integrated_Omni-Channel_Marketing\" >What Is Integrated (Omni-Channel) Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#Understanding_the_Marketing_and_Sales_Lifecycle\" >Understanding the Marketing and Sales Lifecycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#How_Integrated_Marketing_Facilitates_Movement_at_Each_Lifecycle_Stage\" >How Integrated Marketing Facilitates Movement at Each Lifecycle Stage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#Awareness_%E2%86%92_Engagement\" >Awareness \u2192 Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#Engagement_%E2%86%92_Qualified_Lead\" >Engagement \u2192 Qualified Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#Qualified_Lead_%E2%86%92_Opportunity\" >Qualified Lead \u2192 Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#Opportunity_%E2%86%92_Closed-Won\" >Opportunity \u2192 Closed-Won<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#H2_Messaging_Is_the_Engine_That_Powers_Your_Pipeline\" >H2: Messaging Is the Engine That Powers Your Pipeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#The_Revenue_Impact_of_Integrated_Marketing\" >The Revenue Impact of Integrated Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#Common_Mistakes_That_Break_the_Pipeline_%E2%80%93_and_How_to_Fix_Them\" >Common Mistakes That Break the Pipeline \u2013 and How to Fix Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zjdu.com\/zh\/how-integrated-marketing-builds-the-pipeline\/#Build_an_Integrated_Marketing_Strategy_That_Fuels_Revenue\" >Build an Integrated Marketing Strategy That Fuels Revenue<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Integrated_Omni-Channel_Marketing\"><\/span><strong><span>What Is Integrated (Omni-Channel) Marketing?<\/span><\/strong><strong><span><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-Infographic.jpg?width=2400&amp;height=1797&amp;name=Kuno-Blog-Infographic.jpg\" width=\"2400\" height=\"1797\" alt=\"Kuno-Blog-Infographic\" style=\"height: auto; max-width: 100%; width: 2400px;\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-Infographic.jpg?width=1200&amp;height=899&amp;name=Kuno-Blog-Infographic.jpg 1200w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-Infographic.jpg?width=2400&amp;height=1797&amp;name=Kuno-Blog-Infographic.jpg 2400w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-Infographic.jpg?width=3600&amp;height=2696&amp;name=Kuno-Blog-Infographic.jpg 3600w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-Infographic.jpg?width=4800&amp;height=3594&amp;name=Kuno-Blog-Infographic.jpg 4800w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-Infographic.jpg?width=6000&amp;height=4493&amp;name=Kuno-Blog-Infographic.jpg 6000w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-Infographic.jpg?width=7200&amp;height=5391&amp;name=Kuno-Blog-Infographic.jpg 7200w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"\/><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span>Integrated marketing aligns messaging, channels and timing to guide prospects through the full buyer journey toward revenue<\/span><\/li>\n<li><span>Multi-channel vs. integrated marketing: Multi-channel marketing sees your (potentially varied) content across many different platforms, whereas integrated marketing ensures all your channels have cohesive, well-timed content to draw in your audience and lead them through the sales lifecycle<\/span><\/li>\n<li><span>Consistency across channels matters more than channel volume because you want to show up for your audience in a way they expect, trust and value. Clicks are follows are important, but they don\u2019t necessarily point to closed leads<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_the_Marketing_and_Sales_Lifecycle\"><\/span><strong><span>Understanding the Marketing and Sales Lifecycle<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>With integrated marketing, lifecycle thinking matters more than isolated campaigns. The reason for this is consistency. Campaigns can be a great tool, but day-to-day marketing should consistently focus on full-funnel marketing. This means using the stages of the lifecycle funnel as a framework for creating your content. Each stage has a different audience with differing needs. Your content should be tailored to each stage with the goal of moving your audience further into the funnel. As a refresher, here are the different lead lifecycle stages:<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span>Awareness<\/span><\/li>\n<li><span>Engagement<\/span><\/li>\n<li><span>\u8054\u7cfb\u6211\u4eec<\/span><\/li>\n<li><span>Marketing Qualified Lead (MQL)<\/span><\/li>\n<li><span>Sales Qualified Lead (SQL)<\/span><\/li>\n<li><span>Opportunity<\/span><\/li>\n<li><span>Closed(-Won\/-Lost)<\/span><span style=\"white-space-collapse: preserve;\"><br \/><\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Integrated_Marketing_Facilitates_Movement_at_Each_Lifecycle_Stage\"><\/span><strong><span>How Integrated Marketing Facilitates Movement at Each Lifecycle Stage<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Let\u2019s take a closer look at each stage of the sales lifecycle and how an integrated marketing approach can move your leads through to the end. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Awareness_%E2%86%92_Engagement\"><\/span><strong><span>Awareness \u2192 Engagement<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Your awareness stage audience realizes they have a problem, but they\u2019re not sure what to do about it. Consistent integrated marketing forms a cohesive, unified message across all your channels &#8211; digital and print &#8211; to keep your message clear and deliver value at every touchpoint. Whether your audience sees your company through an article in a magazine or a short reel on social media, it should be clear who is behind it through the use of consistent colors, messaging, a mascot, etc. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Engagement_%E2%86%92_Qualified_Lead\"><\/span><strong><span>Engagement \u2192 Qualified Lead<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Let\u2019s move your engaged contacts into qualified leads. One tried and true way to do this is through nurture campaigns. These are focused more on your <\/span><a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/nurture-campaigns\" rel=\"noopener\" target=\"_blank\"><u><span style=\"color: #1155cc;\">audience\u2019s behavior<\/span><\/u><\/a><span> and can efficiently and effectively be done with personalized emails. Sending emails based on how leads interact with your content or vital keywords can keep you top of mind and build the trust they need to move forward.<\/span><\/p>\n<p><span>Incorporating integrated, meaningful data into your personalized emails or even targeted ads during this stage is another way to meet your audience where they are. According to <\/span><a href=\"https:\/\/www.emarketer.com\/content\/consumers-respond-better-relevant-ads-feel-negatively-toward-personalization--per-verve\" rel=\"noopener\" target=\"_blank\"><u><span style=\"color: #1155cc;\">EMarketer<\/span><\/u><\/a><span>, \u201dthree in four consumers were more likely to pay attention to ads that felt relevant to them.\u201d <\/span><\/p>\n<p><span>While creating this personalized content, remember to focus on the audience segment that <\/span><a href=\"https:\/\/www.linkedin.com\/top-content\/business-strategy\/understanding-buyer-intent\/the-role-of-buyer-intent-keywords-in-marketing\/\" rel=\"noopener\" target=\"_blank\"><u><span style=\"color: #1155cc;\">shows it\u2019s ready to move forward<\/span><\/u><\/a><span>. While it can be tempting to focus on the audience with the most volume, going solely by a vanity metric doesn\u2019t necessarily show any promise for moving down the pipeline. Your time will be better spent on prospects who give signals that they are ready to engage. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Qualified_Lead_%E2%86%92_Opportunity\"><\/span><strong><span>Qualified Lead \u2192 Opportunity<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Sales and marketing should work together through the entire range of lead lifecycle stages. Moving qualified leads into opportunities is bolstered by this process and the use of sales enablement: resources your sales team has access to for sharing with qualified leads. Think <\/span><a href=\"https:\/\/www.hubspot.com\/sales-enablement?search=sales+enablement&amp;from_search_result=true\" rel=\"noopener\" target=\"_blank\"><u><span style=\"color: #1155cc;\">blog posts, videos, whitepapers, product guides<\/span><\/u><\/a><span>. Since these content types are usually crafted with insights gathered through your marketing department, it\u2019s a good way to ensure you\u2019re going to meet your qualified leads where they are and help them more fully understand what you can offer them. <\/span><\/p>\n<p><span>You\u2019ll also want to reinforce the message you\u2019re sending them through cohesive channel reinforcement. Having the same message spread over all your marketing touchpoints is exactly what integrated marketing is all about.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opportunity_%E2%86%92_Closed-Won\"><\/span><strong><span>Opportunity \u2192 Closed-Won<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>It\u2019s time to move your prospects through the final stage of the sales lifecycle funnel. At this stage, they\u2019ve seen a lot of what you can offer and they\u2019re ready to make a decision. Integrated marketing is going to look like reinforcing the value of your product or service through retargeting ads, email and sales touchpoints. This might look like following up with emails tailored to the content your leads have been engaging with, keeping them in the funnel and increasing their confidence in the solution you\u2019re offering. <\/span><\/p>\n<p><span>While it might be tempting to stop using lead scoring frameworks once you gain a qualified lead, maintaining these frameworks and even tying them to automation to keep track of any swings in scoring enables you to keep a temperature check on any opportunities you might otherwise miss. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"H2_Messaging_Is_the_Engine_That_Powers_Your_Pipeline\"><\/span><strong><span>H2: Messaging Is the Engine That Powers Your Pipeline<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Though each of these lifecycle stages require their own type of content to move your prospects through the stages, one thing remains the same: consistent, quality messaging. While creative variety might be more flashy, continuing to show up for your audience across all platforms with a message they can depend on is going to move them through your pipeline more quickly. Not only that, but knowing what pain points your audience has and giving them the proof that your product or service is able to solve them shows them the possible outcomes you offer. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-ComplexMessaging-2-1.jpg?width=2400&amp;height=815&amp;name=Kuno-Blog-ComplexMessaging-2-1.jpg\" width=\"2400\" height=\"815\" alt=\"Kuno-Blog-ComplexMessaging-2-1\" style=\"height: auto; max-width: 100%; width: 2400px;\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-ComplexMessaging-2-1.jpg?width=1200&amp;height=408&amp;name=Kuno-Blog-ComplexMessaging-2-1.jpg 1200w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-ComplexMessaging-2-1.jpg?width=2400&amp;height=815&amp;name=Kuno-Blog-ComplexMessaging-2-1.jpg 2400w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-ComplexMessaging-2-1.jpg?width=3600&amp;height=1223&amp;name=Kuno-Blog-ComplexMessaging-2-1.jpg 3600w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-ComplexMessaging-2-1.jpg?width=4800&amp;height=1630&amp;name=Kuno-Blog-ComplexMessaging-2-1.jpg 4800w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-ComplexMessaging-2-1.jpg?width=6000&amp;height=2038&amp;name=Kuno-Blog-ComplexMessaging-2-1.jpg 6000w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-ComplexMessaging-2-1.jpg?width=7200&amp;height=2445&amp;name=Kuno-Blog-ComplexMessaging-2-1.jpg 7200w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"\/><\/p>\n<p style=\"padding-left: 30px;\">\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Revenue_Impact_of_Integrated_Marketing\"><\/span><strong><span>The Revenue Impact of Integrated Marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>For some real-life proof of the effectiveness of integrated marketing, take a look at the work we did with this <\/span><a href=\"https:\/\/www.kunocreative.com\/stackadapt-partnership\" rel=\"noopener\" target=\"_blank\"><u><span style=\"color: #1155cc;\">capital equipment manufacturer<\/span><\/u><\/a><span>. A few quick highlights:<\/span><\/p>\n<ul>\n<li><span>5 high-intent contacts generated<\/span><\/li>\n<li><span>$130k opportunities from retargeting campaign<\/span><\/li>\n<li><span>818% increase in clickthrough rate<\/span><\/li>\n<\/ul>\n<p><span>Separating out your sales team, marketing team, et al, and trying to accomplish integrated marketing simply doesn\u2019t work. Keeping things siloed while you move your prospects through the pipeline will reflect in your messaging. <\/span><\/p>\n<p><span>While overall impressions and other vanity metrics can still be important, the <\/span><a href=\"https:\/\/monday.com\/blog\/project-management\/marketing-kpis\/#:~:text=Aligning%20marketing%20and%20finance%20KPIs,view%20bridge%20this%20communication%20gap.\" rel=\"noopener\" target=\"_blank\"><u><span style=\"color: #1155cc;\">real value in your KPIs<\/span><\/u><\/a><span> is going to be through tracking how your marketing is directly affecting your overall revenue growth. Are the views on your website turning into prospects who are moving through your pipeline? <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_That_Break_the_Pipeline_%E2%80%93_and_How_to_Fix_Them\"><\/span><strong><span>Common Mistakes That Break the Pipeline \u2013 and How to Fix Them<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Even with this information, there are some common mistakes when switching to integrated marketing.<\/span><\/p>\n<ul>\n<li><span><strong>Channel-first thinking:<\/strong> Think of your marketing as one cohesive message across all channels and media types<\/span><\/li>\n<li><span><strong>Campaigns that stop at MQL:<\/strong> There are three vital stages after MQL! Stopping your messaging here risks leaving those leads confused and looking elsewhere to solve their pain points<\/span><\/li>\n<li><span>I<strong>nconsistent messaging between marketing and sales:<\/strong> Equipping your whole team with proper materials to spread a consistent, cohesive message eliminates frustration and leads to better outcomes within your team and through your marketing<\/span><\/li>\n<li><span><strong>Lack of lifecycle measurement:<\/strong> Tracking your prospects gives you a better idea of lifetime value, where they\u2019re getting caught in your funnel, and what marketing tactics are working well. Not only that, the data gathered will help you pinpoint exact timing and messaging needed to draw in your target audience<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Build_an_Integrated_Marketing_Strategy_That_Fuels_Revenue\"><\/span><strong><span>Build an Integrated Marketing Strategy That Fuels Revenue<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Let\u2019s recap. The first step towards a successful integrated marketing strategy is to make sure you build out content for all channels based on lifecycle stages. You want your goal to be drawing your leads to and through each stage. Creating content solely based on channels is going to leave your audience confused and wanting. Second, have shared definitions that your marketing and sales team can use in tandem. A shared vocabulary will make it simpler to hand your prospects off to sales once they\u2019re ready. Third, the data you collect should be used to orchestrate the messaging as well as the timing of your content, ensuring your prospects see the right message for where they are in the sales funnel. And finally, success should be measured by meaningful metrics, like pipeline contribution. Vanity metrics like impressions can feel good, but they don\u2019t lead you where you want to go. <\/span><\/p>\n<p><span>If you\u2019re ready to get started building out a successful integrated marketing strategy, <\/span><a href=\"https:\/\/www.kunocreative.com\/solutions\/marketing-enablement-services\/inbound-marketing-services\" rel=\"noopener\" target=\"_blank\"><u><span style=\"color: #1155cc;\">Kuno Creative<\/span><\/u><\/a><span> has a team ready to assist you.<\/span><\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-191892146021\" style=\"max-width:100%; max-height:100%; width:1034px;height:263px\" data-hubspot-wrapper-cta-id=\"191892146021\">\n  <a href=\"https:\/\/www.kunocreative.com\/hs\/cta\/wi\/redirect?encryptedPayload=AVxigLL%2B6tJEK0tzgHDtaU9sfKZXOWInL7CH0gZASDt7maaSNyh3H6u4R3BK0El%2FITI4QJoxcW6fNmrz7IOEQ80z91tlXTgCPMuMrkfMNmij%2F4%2FbXrHF%2BAoRd8rlQ%2Box%2FNUxFV9kHHIGDq7Rr0EkwGWIUZJrIChvXOvyjlHiQ3C5fEukE83k2COuMM68RZ8yYUT4haTqUgpRq%2Bl%2FYOxTfTpjweQIkA%3D%3D&amp;webInteractiveContentId=191892146021&amp;portalId=32387\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"><br \/>\n    <img decoding=\"async\" alt=\"Kuno-BlogCTA-PlanYourGrowth\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/32387\/interactive-191892146021.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\"\/><br \/>\n  <\/a>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.kunocreative.com\/blog\/from-awareness-to-revenue-integrated-marketing\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s common to see gaps between marketing activity and sales results. 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