{"id":7855,"date":"2026-01-22T20:24:12","date_gmt":"2026-01-22T20:24:12","guid":{"rendered":"https:\/\/zjdu.com\/how-ai-affects-marketing-reporting-redefines-enablement-metrics\/"},"modified":"2026-01-22T20:24:12","modified_gmt":"2026-01-22T20:24:12","slug":"how-ai-affects-marketing-reporting-redefines-enablement-metrics","status":"publish","type":"post","link":"https:\/\/zjdu.com\/zh\/how-ai-affects-marketing-reporting-redefines-enablement-metrics\/","title":{"rendered":"How AI Affects Marketing Reporting & Redefines Enablement Metrics"},"content":{"rendered":"

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How do we show up in AI?<\/em><\/p>\n

As a marketing enablement partner<\/span><\/a>, it\u2019s a question we often field these days from our clients. And while our goal is to help clients achieve visibility, we recognize it\u2019s just as important to be able to show impact.<\/p>\n

That\u2019s why marketing reports, much as the industry itself, are changing. It\u2019s a matter of folding in new metrics that showcase the value of AEO and GEO investments, alongside traditional SEO. But it\u2019s also about leveraging AI tools to provide more insights and depth to the reports shared.<\/p>\n

Here\u2019s a look through our lens to help you see how AI is affecting marketing reporting, and what you can do to shape meaningful stories around your own metrics.<\/p>\n

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