HubSpot webinar<\/span><\/a>:\u00a0<\/p>\n\u201cI\u2019m going to win sometimes. You\u2019re going to win sometimes. We\u2019re all going to win sometimes. The important thing is that we\u2019re moving and we\u2019re striving together, understanding each other\u2019s goals and having those in mind.\u201d<\/p>\n
From that foundation, the two teams began developing a go-to-market strategy and pinpointing a common customer profile. Using tools like Crossbeam to analyze shared CRM data, they found a natural intersection in the manufacturing space: a B2B industrial segment that helped StackAdapt expand into an area it hadn\u2019t heavily focused on before.<\/p>\n
Following each PGA session, Kuno and StackAdapt continued to meet regularly, reviewing takeaways, applying lessons together and refining their shared goals.<\/p>\n
<\/span>The Partner Growth Accelerator Partnership in Action<\/span><\/h2>\nThe collaboration came to life in several ways that showcased the power of aligned teams and shared intent:<\/p>\n
<\/span>1. Co-Hosted Webinar: \u201cThe Proven Path to Better B2B Leads & Conversions\u201d<\/span><\/h3>\nTogether, Kuno and StackAdapt co-hosted a webinar featuring industry thought leader Robert Rose, \u201cThe Proven Path to Better B2B Leads & Conversions.\u201d<\/em><\/p>\nFrom start to finish, the event was a team effort. Each group leaned into its strengths in the webinar planning process, delivering a blend of creative storytelling and technical know-how that spoke directly to their shared ICP.<\/p>\n
Partnering with an expert influencer who resonated with their target audience, the teams drew nearly 550 registrants<\/strong>. Even more impressive, within 24 hours of the webinar, Kuno and StackAdapt closed their first co-sell deal from the event<\/strong>.<\/p>\nIn case you\u2019re interested in checking it out, here\u2019s a link to the webinar recording.<\/a><\/em><\/p>\n