{"id":7816,"date":"2025-10-30T17:19:21","date_gmt":"2025-10-30T17:19:21","guid":{"rendered":"https:\/\/zjdu.com\/ai-overviews-and-organic-traffic-what-you-should-know\/"},"modified":"2025-10-30T17:19:21","modified_gmt":"2025-10-30T17:19:21","slug":"ai-overviews-and-organic-traffic-what-you-should-know","status":"publish","type":"post","link":"https:\/\/zjdu.com\/zh\/ai-overviews-and-organic-traffic-what-you-should-know\/","title":{"rendered":"AI Overviews and Organic Traffic: What You Should Know"},"content":{"rendered":"

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If you\u2019ve ever searched for a recipe and scrolled through a 3,000-word memoir about caramel pumpkin cheesecake before you finally got to the ingredients, you can appreciate the impact of AI overviews on organic traffic.<\/p>\n

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Now, you can type the same query and get just the recipe you want, without the never-ending backstory.<\/p>\n

The ability to find exactly what you need to know faster with AI-generated answers in search is shifting the ways people seek out information.<\/p>\n

At the same time, Google\u2019s AI overviews and zero-click searches have changed the search page and marketing at large<\/a>.<\/p>\n

Many brands are seeing a decline in organic website traffic with the disruption of AI and zero-click content.<\/p>\n

Even HubSpot publicly addressed the topic in this explainer blog and video<\/span><\/a>.<\/p>\n

\u201cYou have to understand now that the total addressable market that any company has out there in terms of search traffic they can go after has shrunk,\u201d HubSpot CMO Kipp Bodnar said in the video. \u201cYou have to be smart, have differentiated data and point of view that make you uniquely qualified. And if you don\u2019t, it\u2019s going to be very hard to be successful.\u201d<\/p>\n

If your team is grappling with this shift, you\u2019re not alone. But you\u2019re not powerless, either.<\/p>\n

The good news is that many foundational strategies you may already be using for search engine optimization<\/span><\/a> can help you optimize content for AI overviews and mitigate the effects AIOs have on traffic and bottom-line KPIs.<\/p>\n

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