How Marketing Metrics Shape Valuation in M&A Deals
When a potential buyer enters M&A discussions, they’re thinking about the product. What they’re also thinking about, though, is the […]
When a potential buyer enters M&A discussions, they’re thinking about the product. What they’re also thinking about, though, is the […]
Search doesn’t work the way it used to. Type any query into Google and, as you’ve likely already noticed, the
As marketers, who doesn’t love data? We build our marketing enablement strategies around it. We optimize campaigns because of it.
Some of my favorite books are complex. There are multiple narrators, shifting timelines and plotlines that intertwine, yet somehow, the
How much has AI really changed the marketing and agency industry in the past five years? The answer: completely. From
If you’re using AI for marketing and content, you might be doing it wrong. Marketing has always been about timing,
Roof leaks don’t wait for desktop hours. Most homeowners search from a phone, skim for seconds, and make a choice.
How much has AI really changed the marketing and agency industry in the past five years? The answer: completely. From
If you’ve ever searched for a recipe and scrolled through a 3,000-word memoir about caramel pumpkin cheesecake before you finally
I’ve been involved in digital marketing numerous ways for about a decade. Trends come and go, realigning best practices and