{ "id": 7915, "date": "2026-07-24T05:40:26", "date_gmt": "2026-07-24T05:40:26", "guid": { "rendered": "https:\/\/zjdu.com\/why-revenue-problems-start-in-marketing-not-sales\/" }, "modified": "2026-07-24T05:40:26", "modified_gmt": "2026-07-24T05:40:26", "slug": "why-revenue-problems-start-in-marketing-not-sales", "status": "publish", "type": "post", "link": "https:\/\/zjdu.com\/en\/why-revenue-problems-start-in-marketing-not-sales\/", "title": { "rendered": "Why Revenue Problems Start in Marketing, Not Sales" }, "content": { "rendered": "

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Does this sound familiar to you?<\/p>\n

After a missed pipeline target, everyone scrambles to find an answer as to what went wrong.<\/p>\n

The sales team blames poor leads, and the marketing team blames sales for not following up. Leadership jumps in asking both teams to \u2018align,\u2019 or \u2018level-set,\u2019 everyone nods and agrees.<\/p>\n

But the same thing happens again next quarter.<\/p>\n

The truth is, the people having this argument are usually not the ones who can see the problem.<\/p>\n

<\/p>\n

Forrester’s 2024 research found that 65% of sales and marketing professionals experience misalignment between their leadership, even though 82% of C-level executives believe their teams are already in sync.<\/p>\n

Which means that more often than not, there\u2019s an organizational problem at hand.<\/p>\n

When revenue problems surface, everyone argues about symptoms downstream, while the actual break happened much earlier, in decisions about strategy, positioning and brand<\/a> that marketing owns.<\/p>\n

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