{ "id": 7784, "date": "2025-10-01T14:57:07", "date_gmt": "2025-10-01T14:57:07", "guid": { "rendered": "https:\/\/zjdu.com\/connecting-the-dots-to-drive-account-based-marketing-sales\/" }, "modified": "2025-10-01T14:57:07", "modified_gmt": "2025-10-01T14:57:07", "slug": "connecting-the-dots-to-drive-account-based-marketing-sales", "status": "publish", "type": "post", "link": "https:\/\/zjdu.com\/en\/connecting-the-dots-to-drive-account-based-marketing-sales\/", "title": { "rendered": "Connecting the Dots To Drive Account-Based Marketing Sales" }, "content": { "rendered": "

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Time and again, account-based marketing (ABM) has proven to be a major generator of ROI. Companies continue to invest in targeted campaigns geared toward high-value accounts as they see their win rates increase and the sizes of those deals grow.<\/p>\n

These results make sense.<\/p>\n

ABM gives marketers the power to target select companies or specific roles within said companies. They have the ability to personalize ad creative and copy based on account industry, pain points or buying stage. And campaigns can run across multiple channels, from LinkedIn and programmatic ads to intent-based platforms and retargeting tools.<\/p>\n

But ROI doesn\u2019t come from just a well-defined ABM campaign. It\u2019s about every move your sales team makes alongside account-based marketing efforts to get deals across the finish line.<\/p>\n

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It\u2019s a narrative we often come back to: the need for alignment between marketing and sales enablement<\/a>. The more these two departments and initiatives work in tandem, the better the results. Here\u2019s how to build that bridge to fuel account-based marketing sales.<\/p>\n

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