{
    "id": 7686,
    "date": "2025-09-02T09:39:22",
    "date_gmt": "2025-09-02T09:39:22",
    "guid": {
        "rendered": "https:\/\/zjdu.com\/zh\/5-sales-enablement-strategy-tools-you-need-now\/"
    },
    "modified": "2025-09-02T09:39:22",
    "modified_gmt": "2025-09-02T09:39:22",
    "slug": "5-sales-enablement-strategy-tools-you-need-now",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/",
    "title": {
        "rendered": "5 Sales Enablement Strategy Tools You Need Now"
    },
    "content": {
        "rendered": "<p><\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>If you were stranded on a desert island, but luckily had a strong Wi-Fi signal and all your basic needs met, which five essential sales enablement tools would you want with you?<\/p>\n<p><!--more--><\/p>\n<p>It\u2019s a playful scenario, but it gets to the heart of an important question: What\u2019s absolutely essential when building a successful sales enablement strategy? With the explosion of sales-related technology over the past few years, it\u2019s easy to get lost in a sea of software. But you only need a few tools to supercharge your sales process, streamline workflows and close more deals.<\/p>\n<p>So grab your snorkel \u2014 we\u2019re diving into the foundational tools every modern B2B sales team needs to thrive: CRM platforms, content management systems, analytics tools and more.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Best_Sales_Enablement_Tools_for_Sales_Teams_Right_Now\" >Best Sales Enablement Tools for Sales Teams Right Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Why_Technology_Is_the_Backbone_of_Sales_Enablement\" >Why Technology Is the Backbone of Sales Enablement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#How_To_Choose_the_Right_Tools_for_Your_Sales_Enablement_Strategy\" >How To Choose the Right Tools for Your Sales Enablement Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#CRM_Tools_for_Sales_Enablement_Success\" >CRM Tools for Sales Enablement Success<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#What_Is_a_CRM_and_Why_Its_Critical_for_Sales_Teams\" >What Is a CRM and Why It\u2019s Critical for Sales Teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Top_CRM_Platforms_Used_in_Sales_Enablement_Strategies\" >Top CRM Platforms Used in Sales Enablement Strategies<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Salesforce\" >Salesforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Zoho_CRM\" >Zoho CRM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Content_Management_Platforms_for_Sales_Enablement\" >Content Management Platforms for Sales Enablement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Features_To_Look_for_in_a_Sales-Focused_CMS\" >Features To Look for in a Sales-Focused CMS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Sales_Analytics_Tools_That_Compel_Strategic_Decisions\" >Sales Analytics Tools That Compel Strategic Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Why_Sales_Analytics_Is_Non-Negotiable_in_Modern_Enablement\" >Why Sales Analytics Is Non-Negotiable in Modern Enablement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Best_Sales_Analytics_Platforms_To_Consider\" >Best Sales Analytics Platforms To Consider<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Collaboration_and_Communication_Tools_for_Sales_Teams\" >Collaboration and Communication Tools for Sales Teams<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Internal_Tools_That_Streamline_Communication\" >Internal Tools That Streamline Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Tools_That_Enable_Better_Buyer_Communication\" >Tools That Enable Better Buyer Communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#How_To_Integrate_Your_Sales_Enablement_Tech_Stack\" >How To Integrate Your Sales Enablement Tech Stack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#Common_Challenges_and_How_To_Overcome_Them\" >Common Challenges and How To Overcome Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/zjdu.com\/en\/5-sales-enablement-strategy-tools-you-need-now\/#How_Kuno_Helps_Companies_Implement_Successful_Sales_Enablement_Strategy_Tools\" >How Kuno Helps Companies Implement Successful Sales Enablement Strategy Tools<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Best_Sales_Enablement_Tools_for_Sales_Teams_Right_Now\"><\/span>Best Sales Enablement Tools for Sales Teams Right Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why does tech deserve the spotlight in sales enablement efforts? <span style=\"font-weight: normal;\">\u201cInadequate or ineffective tools\/technology\u201d<\/span> is listed as the fifth-biggest sales challenge facing 5,500 sales professionals, according to a 2024 survey by <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-sales\/\" rel=\"noopener\" target=\"_blank\">Salesforce<\/a>. In case you\u2019re curious, the top four sales challenges are:<\/p>\n<ol>\n<li aria-level=\"1\">Changing customer needs and expectations<\/li>\n<li aria-level=\"1\">Competition with other businesses<\/li>\n<li aria-level=\"1\">Supply chain issues<\/li>\n<li aria-level=\"1\">Macroeconomic conditions<\/li>\n<\/ol>\n<p>While the first four challenges are out of one\u2019s control, technology is something sales teams can actively choose and implement. And the right technology makes addressing all the other challenges easier.<em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-1.jpg?width=2400&amp;height=1347&amp;name=Kuno-Blog-SalesTools-1.jpg\" width=\"2400\" height=\"1347\" alt=\"Top 5 Sales Challenges Facing Sales Enablement Leaders\" style=\"height: auto; max-width: 100%; width: 2400px;\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-1.jpg?width=1200&amp;height=674&amp;name=Kuno-Blog-SalesTools-1.jpg 1200w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-1.jpg?width=2400&amp;height=1347&amp;name=Kuno-Blog-SalesTools-1.jpg 2400w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-1.jpg?width=3600&amp;height=2021&amp;name=Kuno-Blog-SalesTools-1.jpg 3600w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-1.jpg?width=4800&amp;height=2694&amp;name=Kuno-Blog-SalesTools-1.jpg 4800w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-1.jpg?width=6000&amp;height=3368&amp;name=Kuno-Blog-SalesTools-1.jpg 6000w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-1.jpg?width=7200&amp;height=4041&amp;name=Kuno-Blog-SalesTools-1.jpg 7200w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"\/><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Technology_Is_the_Backbone_of_Sales_Enablement\"><\/span>Why Technology Is the Backbone of Sales Enablement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sales enablement has evolved from ad hoc processes and PDFs to integrated, tech-powered systems that support the entire buyer journey. Today, the sales enablement process demands scalable, repeatable and data-informed approaches \u2014 and that\u2019s only possible with the right tools in place.<\/p>\n<p>Whether it\u2019s surfacing the right content, coaching reps in real time or tracking performance across the funnel, sales enablement software is all about automation enhanced with AI. If you\u2019re thinking of automation, you\u2019re in good company. 75% of B2B automation decision-makers expect their companies to invest in sales automation in the next 18 months, according to <a href=\"https:\/\/www.forrester.com\/blogs\/with-b2b-sales-disruption-on-the-doorstep-whats-next\/\" rel=\"noopener\" target=\"_blank\">Forrester\u2019s Automation Survey (2024)<\/a>.<\/p>\n<p>Let\u2019s break down the<strong> <\/strong><span style=\"font-weight: normal;\">five top sales enablement tools<\/span><strong> <\/strong>that should anchor your sales enablement strategy.<\/p>\n<ol>\n<li aria-level=\"1\">Customer Relationship Management (CRM)<\/li>\n<li aria-level=\"1\">Content Management System (CMS)<\/li>\n<li aria-level=\"1\">Sales Analytics<\/li>\n<li aria-level=\"1\">Internal Communication<\/li>\n<li aria-level=\"1\">Buyer Communication<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-2.jpg?width=2400&amp;height=1191&amp;name=Kuno-Blog-SalesTools-2.jpg\" width=\"2400\" height=\"1191\" alt=\"5 Top Sales Enablement Tools\" style=\"height: auto; max-width: 100%; width: 2400px;\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-2.jpg?width=1200&amp;height=596&amp;name=Kuno-Blog-SalesTools-2.jpg 1200w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-2.jpg?width=2400&amp;height=1191&amp;name=Kuno-Blog-SalesTools-2.jpg 2400w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-2.jpg?width=3600&amp;height=1787&amp;name=Kuno-Blog-SalesTools-2.jpg 3600w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-2.jpg?width=4800&amp;height=2382&amp;name=Kuno-Blog-SalesTools-2.jpg 4800w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-2.jpg?width=6000&amp;height=2978&amp;name=Kuno-Blog-SalesTools-2.jpg 6000w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-2.jpg?width=7200&amp;height=3573&amp;name=Kuno-Blog-SalesTools-2.jpg 7200w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"\/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_To_Choose_the_Right_Tools_for_Your_Sales_Enablement_Strategy\"><\/span>How To Choose the Right Tools for Your Sales Enablement Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before we talk about our favorites, here\u2019s a handy checklist for evaluating these tools. Comparing their features will help you make the right choice for you. Look for:<\/p>\n<ul>\n<li aria-checked=\"false\" aria-level=\"1\"><strong>Ease of integration<\/strong> with your existing systems<\/li>\n<\/ul>\n<ul>\n<li aria-checked=\"false\" aria-level=\"1\"><strong>Analytics and reporting<\/strong> that drive measurable outcomes<\/li>\n<li aria-checked=\"false\" aria-level=\"1\"><strong>Training and onboarding resources<\/strong> to drive adoption<\/li>\n<li aria-checked=\"false\" aria-level=\"1\"><strong>Flexibility <\/strong>to support both sales and marketing collaboration<\/li>\n<li aria-checked=\"false\" aria-level=\"1\">And more&#8230; <a href=\"https:\/\/www.kunocreative.com\/hubfs\/Sales%20Enablement%20Evaluation%20Checklist.pdf\" rel=\"noopener\" target=\"_blank\" data-hs-domain-rewrite=\"true\" style=\"font-weight: bold;\">Download the full checklist here<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"CRM_Tools_for_Sales_Enablement_Success\"><\/span>CRM Tools for Sales Enablement Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re searching for \u201cCRM for sales enablement,\u201d you\u2019re looking for more than a contact management system with data storage. You want to understand how a CRM actively supports sales productivity, shortens deal cycles and enables reps with the right tools, data and content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_a_CRM_and_Why_Its_Critical_for_Sales_Teams\"><\/span>What Is a CRM and Why It\u2019s Critical for Sales Teams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <span style=\"font-weight: normal;\">CRM<\/span> is the operational backbone of your sales enablement strategy. It houses contact data, tracks every customer interaction, automates sales workflows and gives teams near-real-time visibility into the sales pipeline.<\/p>\n<p>In sales enablement, CRMs serve a dual purpose: they <span style=\"font-weight: normal;\">organize your sales data<\/span> and then <span style=\"font-weight: normal;\">activate it<\/span>. With the right CRM, reps can spend less time digging for information and more time closing deals. That\u2019s a big deal, especially given that reps spend 70% of their time on non-selling tasks, according to <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-sales\/\" rel=\"noopener\" target=\"_blank\">Salesforce\u2019s State of Sales, 6th Edition report<\/a>. Many of these tasks, like prioritizing leads or generating quotes, can be automated by a CRM.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_CRM_Platforms_Used_in_Sales_Enablement_Strategies\"><\/span>Top CRM Platforms Used in Sales Enablement Strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s an overview of three CRMs to consider based on the size and complexity of your sales team. Each made the list of the top 12 CRMs analyzed in the <a href=\"https:\/\/www.forrester.com\/report\/the-forrester-wave-tm-customer-relationship-management-software-q1-2025\/RES182106\" rel=\"noopener\" target=\"_blank\">Forrester Wave for CRM Software 2025<\/a>.<\/p>\n<p>\u00a0<\/p>\n<table height=\"134\" style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; border: 1px solid #99acc2; width: 94.5333%;\">\n<tbody>\n<tr>\n<td style=\"border: 1pt solid #000000; width: 28.1386%; padding: 10px;\">\n<p><strong>CRM<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 71.8625%; padding: 10px;\">\n<p><strong>Best For<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1pt solid #000000; width: 28.1386%; padding: 10px;\">\n<p><strong>HubSpot<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 71.8625%; padding: 10px;\">\n<p>Medium-sized to enterprise B2B companies<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1pt solid #000000; width: 28.1386%; padding: 10px;\">\n<p><strong>Salesforce<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 71.8625%; padding: 10px;\">\n<p>Large or complex sales organizations<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1pt solid #000000; width: 28.1386%; padding: 10px;\">\n<p><strong>Zoho CRM<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 71.8625%; padding: 10px;\">\n<p>Startups or budget-conscious teams<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span><strong>HubSpot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For B2B companies that want to scale fast and need smarter, intuitive systems without added complexity, we recommend <span style=\"font-weight: normal;\">HubSpot<\/span>. As a HubSpot Diamond Partner, we\u2019ve seen firsthand how HubSpot CRM empowers sales teams, especially when paired with a strong sales enablement strategy. To cut down on rep busywork, we\u2019ve set up lead routing and assignment workflows, automated post-quote follow-up sequences, internal notifications for deal stage changes, lead nurturing and more.<\/p>\n<p>If you\u2019re looking for a CRM without a steep learning curve or IT overhead, try HubSpot. It gives your team a clear, unified view of every prospect\u2019s activity, so reps know exactly when and how to follow up. Instead of guessing what to send or say next, sales reps can be guided by <a href=\"https:\/\/www.hubspot.com\/products\/sales\/playbooks\" rel=\"noopener\" target=\"_blank\">playbooks<\/a>, real-time insights and timely automations configured to your needs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Salesforce\"><\/span><strong>Salesforce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: normal;\">Salesforce <\/span>remains a top CRM choice for large or complex sales organizations. Its robust customization, automation capabilities and app ecosystem make it a strong fit for enterprise businesses that require deep integrations and multi-layered workflows.<\/p>\n<p>However, it can require more configuration and admin resources. That\u2019s why many companies partner with implementation experts (like the RevOps team here at Kuno) to ensure Salesforce is fully aligned with their enablement strategy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Zoho_CRM\"><\/span><strong>Zoho CRM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For startups or the budget-conscious,<strong> <\/strong><span style=\"font-weight: normal;\">Zoho CRM<\/span> offers a more accessible price point for teams that want to dip their toes into sales enablement without overspending. It includes a quoting tool, pipeline dashboard, automated tasks and revenue forecasting, a sales collateral library and a gamification system to motivate sales reps. However, it may lack some of the advanced enablement capabilities of HubSpot or Salesforce.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Management_Platforms_for_Sales_Enablement\"><\/span><strong>Content Management Platforms for Sales Enablement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the context of sales enablement, a Sales Content Management System is designed to give sales teams fast and organized access to the content they need, whether that\u2019s pricing sheets, one-pagers, pitch decks or email templates. Unlike marketing-focused CMS platforms, these platforms are built to serve up the right materials to sales reps when they need them.<\/p>\n<p>Benefits include:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Faster content retrieval<\/strong>: Streamline time spent searching for the right collateral, boosting sales rep efficiency and response time.<\/li>\n<li aria-level=\"1\"><strong>Version control<\/strong>:<strong> <\/strong>Automatically track updates and keep everyone working from the latest, approved files.<\/li>\n<li aria-level=\"1\"><strong>Tighter sales-marketing alignment<\/strong>: Ensure that marketing\u2019s messaging and materials are always fresh and easily accessible to sales.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Features_To_Look_for_in_a_Sales-Focused_CMS\"><\/span><strong>Features To Look for in a Sales-Focused CMS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Players in this space include Seismic, Highspot and Showpad, and when you start comparing services you\u2019ll notice that we\u2019re in the middle of a sales enablement AI transformation. A whopping 75% of B2B automation decision-makers expect their organizations to invest in sales automation within the next 18 months, indicating that more intelligent, automated content delivery is becoming standard, according to <a href=\"https:\/\/www.forrester.com\/blogs\/with-b2b-sales-disruption-on-the-doorstep-whats-next\/\" rel=\"noopener\" target=\"_blank\">Forrester<\/a>.<\/p>\n<p>When you&#8217;re evaluating content management solutions for your enablement strategy, prioritize the following capabilities. If you\u2019re already using HubSpot and want to stay in the same ecosystem, upgrading to <a href=\"https:\/\/www.hubspot.com\/products\/sales-varb\" rel=\"noopener\" target=\"_blank\">HubSpot\u2019s Sales Hub<\/a> gives you all of these features.<\/p>\n<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; border: 1px solid #99acc2;\">\n<tbody>\n<tr>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p><strong>Feature<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p><strong>Why It Matters<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p><strong>Advanced Search &amp; Tagging<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p>Enables reps to quickly filter content by buyer persona, deal stage, product line or keyword.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p><strong>Granular Access Control<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p>Allows admins to manage who sees what, ensuring sensitivity, compliance and messaging consistency.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p><strong>Real-Time Updates &amp; Analytics<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p>Keeps content fresh with instant publishing and tracks what sales materials are being used (and how much they&#8217;re helping).<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p><strong>AI-Powered Recommendations<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p>Suggests the most relevant materials based on buyer behavior or deal stage, making enablement smarter and more proactive.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p><strong>Version History &amp; Rollback<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; padding: 10px;\">\n<p>Tracks edits over time and provides the ability to revert to previous versions when needed.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Sales_Analytics_Tools_That_Compel_Strategic_Decisions\"><\/span>Sales Analytics Tools That Compel Strategic Decisions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ability to spot shifting buying behaviors quickly can be a dealmaker or breaker. In fact, 37% of sales professionals say slow adaptation to evolving buyer behaviors is a key barrier to revenue growth (<a href=\"https:\/\/www.forrester.com\/blogs\/the-dawn-of-a-new-b2b-sales-supercycle\/\" rel=\"noopener\" target=\"_blank\">Forrester B2B Sales Survey, 2024<\/a>). Sales enablement strategies must be anchored in good data so you can meet buyers where they\u2019re at.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-3.jpg?width=2400&amp;height=669&amp;name=Kuno-Blog-SalesTools-3.jpg\" width=\"2400\" height=\"669\" alt=\"37% of sales pros sale slow adaptation to evolving buyer behaviors negatively impacts revenue growth.\" style=\"height: auto; max-width: 100%; width: 2400px;\" srcset=\"https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-3.jpg?width=1200&amp;height=335&amp;name=Kuno-Blog-SalesTools-3.jpg 1200w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-3.jpg?width=2400&amp;height=669&amp;name=Kuno-Blog-SalesTools-3.jpg 2400w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-3.jpg?width=3600&amp;height=1004&amp;name=Kuno-Blog-SalesTools-3.jpg 3600w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-3.jpg?width=4800&amp;height=1338&amp;name=Kuno-Blog-SalesTools-3.jpg 4800w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-3.jpg?width=6000&amp;height=1673&amp;name=Kuno-Blog-SalesTools-3.jpg 6000w, https:\/\/www.kunocreative.com\/hs-fs\/hubfs\/Kuno-Blog-SalesTools-3.jpg?width=7200&amp;height=2007&amp;name=Kuno-Blog-SalesTools-3.jpg 7200w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"\/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Sales_Analytics_Is_Non-Negotiable_in_Modern_Enablement\"><\/span>Why Sales Analytics Is Non-Negotiable in Modern Enablement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sales analytics tools bridge the gap between activity and outcome, tracking not just what reps do, but giving valuable insights on how actions translate into closed-won deals. They help surface insights tied to outcomes like:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Deal velocity<\/strong>:<strong> <\/strong>How long are prospects spending in each stage? Where are the roadblocks?<\/li>\n<li aria-level=\"1\"><strong>Content usage analytics<\/strong>:<strong> <\/strong>Which sales materials do reps and buyers actually reference, and how does that correlate with success?<\/li>\n<li aria-level=\"1\"><strong>Rep engagement metrics<\/strong>:<strong> <\/strong>How active are reps in outreach, pipeline updates or content use and how does that drive performance?<\/li>\n<\/ul>\n<p>With smarter visibility into these areas, sales enablement managers can tailor coaching, reps can prioritize hotter opportunities and organizations close more consistently.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_Sales_Analytics_Platforms_To_Consider\"><\/span>Best Sales Analytics Platforms To Consider<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While most CRMs like HubSpot and Salesforce have built-in sales analytics platforms, there are a few standalone sales enablement platforms worth a look that help enterprise-level sales and marketing teams identify and remedy pain points in sales pipeline processes.<\/p>\n<p><span style=\"font-weight: normal;\">Gong <\/span>helps teams understand what\u2019s working (and what\u2019s not) by analyzing sales calls, emails and meetings. It uses AI to show the winning behaviors and identify risks so managers are able to coach with greater precision.<\/p>\n<p><span style=\"font-weight: normal;\">Clari<\/span><strong> <\/strong>gives revenue teams visibility into pipeline health and sales forecasting. Its predictive analytics show which deals are on track, and which need attention, so leaders can move proactively.<\/p>\n<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; border: 1px solid #99acc2; width: 100%; height: 174px;\">\n<tbody>\n<tr style=\"height: 36px;\">\n<td style=\"border: 1pt solid #000000; width: 30.3103%; height: 36px; padding: 10px;\">\n<p><strong>Analytics Objective<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 12.9474%; height: 36px; padding: 10px;\">\n<p><strong>Tool<\/strong><\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 56.7423%; height: 36px; padding: 10px;\">\n<p><strong>Why It Works<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 69px;\">\n<td style=\"border: 1pt solid #000000; width: 30.3103%; height: 69px; padding: 10px;\">\n<p>Identify winning conversation habits<\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 12.9474%; height: 69px; padding: 10px;\">\n<p style=\"font-weight: bold;\">Gong<\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 56.7423%; height: 69px; padding: 10px;\">\n<p>Surfaces insights from real buyer-seller interactions to improve coaching.<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 69px;\">\n<td style=\"border: 1pt solid #000000; width: 30.3103%; height: 69px; padding: 10px;\">\n<p>Improve forecasting and pipeline visibility<\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 12.9474%; height: 69px; padding: 10px;\">\n<p style=\"font-weight: bold;\">Clari<\/p>\n<\/td>\n<td style=\"border: 1pt solid #000000; width: 56.7423%; height: 69px; padding: 10px;\">\n<p>Tracks deal momentum to guide strategic planning and revenue goals.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Collaboration_and_Communication_Tools_for_Sales_Teams\"><\/span>Collaboration and Communication Tools for Sales Teams<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a well-tuned sales tech stack, collaboration tools like Slack, Microsoft Teams and Zoom address gaps between marketing, sales and customer success teams. All three can be integrated with HubSpot to maintain seamless, consistent communication, which is a service we offer for clients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internal_Tools_That_Streamline_Communication\"><\/span>Internal Tools That Streamline Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Slack aligns departments through channels \u2014 <em>think deal-closing<\/em> \u2014 plus instant chat and file sharing to keep cross-team communication on point.<\/li>\n<li aria-level=\"1\">Microsoft Teams is good for organizations already using Microsoft tools, and is like a hybrid of Slack and Zoom with its video and chat features.<\/li>\n<li aria-level=\"1\">Zoom is often the meeting default for external prospects and webinars, as well as internal sales team meetings.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tools_That_Enable_Better_Buyer_Communication\"><\/span>Tools That Enable Better Buyer Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI-powered chatbots have become a must-have in the modern sales tech stack. Instead of making buyers dig for answers, these tools instantly engage visitors with personalized responses, guiding them toward the right resource or rep. This leads to faster sales cycles and more satisfied customers.<\/p>\n<p>HubSpot offers an easy entry point with a <a href=\"https:\/\/www.hubspot.com\/products\/crm\/chatbot-builder-1\" rel=\"noopener\" target=\"_blank\">free chatbot builder<\/a>, while platforms like <span style=\"font-weight: normal;\">Drift<\/span> (now part of Salesloft, currently merging with Clari) and<strong> <\/strong><span style=\"font-weight: normal;\">Intercom<\/span> deliver standalone, AI-powered solutions.<\/p>\n<p>Over the past decade, video prospecting tools like <span style=\"font-weight: normal;\">Vidyard<\/span> and <span style=\"font-weight: normal;\">BombBomb<\/span> have changed the way sales reps connect with buyers. Sending a quick, personalized video helps humanize outreach and cut through crowded inboxes. These platforms include analytics so reps can see who watched, how long they engaged and which messages landed best.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Integrate_Your_Sales_Enablement_Tech_Stack\"><\/span>How To Integrate Your Sales Enablement Tech Stack<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A tech stack only works if your tools actually talk to each other. Most sales platforms on the market today offer native integrations, APIs or third-party connectors to help with seamless data flow.<\/p>\n<p>Here\u2019s a straightforward way to approach your integration. If you need support, our <a href=\"https:\/\/www.kunocreative.com\/solutions\/revops-services\" rel=\"noopener\" target=\"_blank\">RevOps team<\/a> is standing by.<\/p>\n<ol>\n<li aria-level=\"1\"><strong>Audit<\/strong> \u2013 Map out the tools you already have and where gaps or overlaps exist.<\/li>\n<li aria-level=\"1\"><strong>Select Tools<\/strong> \u2013 Choose solutions that solve real problems, not just nice-to-haves.<\/li>\n<li aria-level=\"1\"><strong>Plan Integrations<\/strong> \u2013 Use built-in connectors or middleware to sync systems.<\/li>\n<li aria-level=\"1\"><strong>Train Users<\/strong> \u2013 Onboard and coach your team. Even the best tools fail if your team doesn\u2019t know how to use them.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Common_Challenges_and_How_To_Overcome_Them\"><\/span>Common Challenges and How To Overcome Them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even with the best and most thorough planning, integration may come with a few bumps in the road. By addressing these challenges early, you\u2019ll build a stack that drives measurable results.<\/p>\n<p><strong>Data silos<\/strong> \u2013 When your tools don\u2019t talk to each other, information gets stuck and outdated and sales teams move slower. Solve this by syncing everything into your CRM as a single source of truth.<\/p>\n<p><strong>User adoption issues<\/strong> \u2013 To make the most of your tech stack, it\u2019s important to get a pulse on your sales enablement team&#8217;s technical knowledge about the tools. An initial, official onboarding is a good start with plenty of time for Q&amp;A.<\/p>\n<p><strong>Training gaps<\/strong> \u2013 As playbooks and systems mature, sales managers can offer ongoing coaching, sales training sessions and quick reference guides to ensure sales reps are as confident about the tools as they are about your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Kuno_Helps_Companies_Implement_Successful_Sales_Enablement_Strategy_Tools\"><\/span>How Kuno Helps Companies Implement Successful Sales Enablement Strategy Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investing in sales enablement technology is only half the equation. At Kuno, we know that good sales performance comes from aligning those tools with a strategy, the right content and a process your teams will use.<\/p>\n<p>With decades of experience across B2B and enterprise sales environments, we\u2019ve helped companies modernize their sales operations by designing customized tech stacks that connect marketing and sales teams, streamline workflows and put useful insights directly into the hands of reps.<\/p>\n<p>Whether it\u2019s building out CRM systems, optimizing content delivery or creating analytics dashboards, <em><span style=\"font-weight: normal;\">our goal is always the same: to make selling easier and more effective.<\/span><\/em><\/p>\n<p>And we don\u2019t stop at implementation. From continuous optimization to ongoing training and support, we\u2019re there to make sure your sales enablement strategy keeps driving results long after launch. <a href=\"https:\/\/www.kunocreative.com\/plan-your-digital-marketing-growth\" rel=\"noopener\" target=\"_blank\">Schedule a consultation<\/a> to start building a sales enablement strategy that truly works.<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-191892146021\" style=\"max-width:100%; max-height:100%; width:1034px;height:263px\" data-hubspot-wrapper-cta-id=\"191892146021\">\n  <a href=\"https:\/\/www.kunocreative.com\/hs\/cta\/wi\/redirect?encryptedPayload=AVxigLLYmLgrRP64u78wJrzYS4zccmPrIETN33yjXUo8NNTd7mLAxoB0tll0YvHPtJx52vr2Ynnbu2EdOhIXcynF39rKeA9%2FLdKWmKpwRN1FSMD0irIUDHv250T23oC1aHFpC526gOZkggamZt%2FPaUg2gf9cfrFJQfL5C9uBjVw4L%2BxVZ2Af4NfL8cviRtCA1pCcPyLIC0owzlxIA%2FLj5xFiKTPlEQ%3D%3D&amp;webInteractiveContentId=191892146021&amp;portalId=32387\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"><br \/>\n    <img decoding=\"async\" alt=\"Kuno-BlogCTA-PlanYourGrowth\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/32387\/interactive-191892146021.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\"\/><br \/>\n  <\/a>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.kunocreative.com\/blog\/5-sales-enablement-strategy-tools\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>",
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